For my work with Brookfield Properties on Fashion Show Las Vegas, I was tasked with developing a fresh visual identity for this iconic luxury retail destination. The challenge was to move beyond conventional mall advertising and capture the high-energy, experiential nature of the Las Vegas consumer.

I developed two distinct conceptual directions, each utilizing bold typography and playful, stylized imagery to disrupt the typical shopping center aesthetic. By framing fashion and dining through unexpected, tactile compositions, I aimed to transform the brand into a destination that feels dynamic, witty, and deeply engaging.