hello friend, my name’s jamie.

I’m a designer who actually enjoys the "messy" middle—the space where a complex problem meets the need for a simple, human solution. Over the last 14 years, my work has evolved from art directing national retail campaigns and brand partnerships to leading design teams through global hardware ecosystems at Amazon, Ring, and Peloton.

My approach is pretty straightforward: I believe that even the most intricate systems—whether it’s a high-fidelity visual concept for IBM or a global device setup journey —should feel intuitive, accessible, and maybe even a little bit fun.

I thrive on bridging the gap between high-level strategy and the fine details of execution. My goal is always to create those "aha!" moments for users while building scalable systems that help brands grow.

I’m always happy to chat about design systems, brand storytelling, or how we can make complex things feel a bit more joyful. For the technical deep dive, you can find my full history below.