At Ring, I focused on making the technical feel more approachable—from rebrand illustration explorations to the education systems that guide millions of users through their first-use journey.
user education.
In this role, I oversaw the strategy for technical communication across the Ring ecosystem. By focusing on human-centered copy, we simplified complex technical steps into a seamless onboarding experience that felt both intuitive and achievable for every type of user.
visual identity explorations.
Beyond the functional, I was selected for a high-level design incubator to explore how Ring’s visual identity could better reflect its mission... We experimented with illustration styles and friendly, approachable characters to prove that even the most utilitarian parts of the customer journey can be visually joyful.
