For a nationwide roadshow tour in partnership with General Growth Properties and LEGO, I was tasked with overseeing the complete digital and print marketing campaign. The project centered on capturing the playful, imaginative spirit core to the LEGO brand, inviting families across the country to engage with the product in a dynamic, hands-on environment.

I led the end-to-end creative execution, ensuring that the campaign’s visual identity resonated with LEGO’s iconic, vibrant aesthetic. From developing interactive digital promotions to designing cohesive print collateral for each tour stop, the campaign was crafted to spark creativity and excitement at every touchpoint.